We’ve worked with some of the leading brands in shopping centres over the past 10 years. We’ve developed digital strategy, products and campaigns for the likes of Cribbs Causeway, Manchester Arndale and The Lexicon.
Shopping centres are facing significant challenges.
Generally footfall is on the decline, affected adversely by the rise in ecommerce and the more recent challenges of Covid.
Coupled with that, the last few years have seen huge growth in consumers buying direct from producers. So, an increasing number of those who do visit, then choose to purchase online subsequently.
For a model still largely based on footfall as a driver of rental yield, it's a triple whammy.
Many of us still want to visit shopping centres of course, and over 50% of consumers say they have missed shopping during lockdown, but centres need to work harder to convince, entice and engage. Coming just to buy is increasingly not enough of a draw. Centres, have to consider more experience led events, and activities, more mixed use retail space with entertainment and food outlets more than just an add on. And, really consider how digital and smart use of data can augment the experience and visit for consumers.
We help shopping centres engage with their target consumers, and drive out of home, and in centre engagement, through campaigns and digital products that all help put your centre firmly on the map. We’ve done this for Cribbs Causeway, Manchester Arndale and The Lexicon.