Hospitality & brewing.
We’ve worked with some of the leading brands in hospitality and brewing over the past 10 years. We’ve developed digital strategy, products and campaigns for the likes of Fuller’s Brewery and St Austell Family Group.
There is no doubt that the hospitality and brewing sector has been amongst the hardest hit by Covid.
Most venues are having to limit capacity and many are still just not able to open at all. It's estimated that over 2 billion pints were unpoured during the lockdown period. It’s a grim time.
But it’s not all doom and gloom. Even before the pandemic, consumer behaviours were changing. A growth in premiumisation is increasing focus on drinking and eating less, but better. A greater concern about health and increased value placed on brand authenticity, and the experience. Brands in the sector were embracing digital, but slowly. Covid is leading to an acceleration in digital-first thinking. Consumer behavioural change, borne out of necessity in part, will push digital technology innovation. We’re seeing sharp growth in pre-planning and booking of venues, days and evenings out of course. Alongside much more widespread use and reliance on mobile for self service, booking, ordering and managing waits. We’re even seeing the partial reinvention of the humble QR code, this time with a real value.
Increasingly hospitality brands need to design frictionless digital and real-world experiences, put their customers at the heart of their planning and delivery and reality elevate the role that digital can play to build trust, advocacy and good old word of mouth.
We’re helping brands like Fullers Brewery, St Austell Family Group and Loungers Group create better digital experiences, increase pre-booked business and increase operational efficiencies.