Overcoming old perceptions to drive a new audience.
The Lexicon is Berkshire's leading shopping and leisure destination. It represents one of the biggest town centre regeneration programs to date.Shopping centres.
About this partnership
In 2016 Bracknell was a classic commuter town with a bad reputation. The shopping centre's regeneration and rebranding as The Lexicon was an ambitious plan to transform the area and the local economy. As their lead digital agency we’ve helped shift people's perception and establish The Lexicon as one of Berkshire's key retail and leisure destinations, creating a new sense of loyalty to the location, through strategic use of their digital platforms and targeted marketing campaigns.
“true consistently deliver, they have a genuine understanding of the retail and entertainment sectors, which makes them incredibly adept at driving both footfall and spend.”Sue Boor, Head of Marketing, The Lexicon