A platform for storytelling

The Challenge 

Newmarket Holidays, a specialist holiday escorted tour operator, offers a diverse range of travel experiences, from ocean cruises to safari adventures and much more. Their previous website had not kept pace with their business strategy, ambitions, or consumer expectations. With the world gradually recovering from the impact of the Covid-19 pandemic, there has been a renewed demand for experienced-led and escorted tour travel and direct bookings, true saw the potential for Newmarket Holidays to capitalise on the trend and create a website the brings to life the "Where stories begin" proposition by establishing a home for travel stories.  

The Solution

The new solution gave Newmarket the tools to better bring to life the stories and experiences they sell, both through the variety of content blocks they could use but also through the speed and ease of content loading user experience. 

 We undertook strategic analysis, workshops, and user research to inform the new solution to optimize journeys and maximise organic search. The solution is being built on a headless, composable, cloud-based architecture, which is scaleable and performant. true worked closely with the internal Newmarket IT and Development team to integrate with and upgrade their bespoke middleware and booking systems, providing a blended model of support and upskilling for their team.