true at MadFest North

We make great digital experiences happen.

At true, we’re passionate about making great digital experiences that last — and this is the year to sharpen, build, and deliver digital that goes the distance. 

MAD//North is our playground to share our thinking, show how we tackle real brand challenges, and talk openly about how smart digital strategy turns into commercial wins. 

No faff. No jargon. No waffle. 

Just great digital experiences, made real. 

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Some of the brands we work with...

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The reality brands are facing right now

Budgets have flatlined. Audiences are fragmented across platforms. AI has flooded the market with content, but very little meaning. And CMOs are being asked to prove efficiency, effectiveness and ROI harder than ever — often with the same (or fewer) resources. The result? Lots of activity. Not enough impact.
At true, we help brands cut through waffle and focus on what actually drives results. We partner with ambitious marketing teams at the problem stage — not to sell platforms or shiny tactics, but to solve real business challenges through brand‑led digital experiences.
It means: - Designing digital ecosystems that are lean and future‑ready, - Creating experiences that balance AI efficiency with human connection, - Turning insight into measurable performance, not just outputs, and - Building consistency across brand, platform and experience — so every pound works harder.
Our work blends strategy, experience design, and technology to help brands move faster, convert better, and stand out in a sea of sameness. Not more noise. Not more tools. Just clearer thinking, better decisions, and digital solutions that support growth.

Meet the team at Madfest//North

MAD//Fest is about challenger thinking. We believe the strongest brands win by:

Being clear, not complex. Being distinctive, not generic. Being human, not hollow.

If you’re wrestling with fragmentation, ROI pressure, or the sense that your digital estate should be doing more than it currently is - let’s talk. 

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Case studies

St Austell

Helping facilitate rapid digital transformation of Cornwall's oldest brewery

St Austell Brewery
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