Design and build of a future proofed platform
Positioning Viridor as world leaders in the circular economy
Outcomes
- 3%conversion rate
- 18%Y.O.Y increase in engagement
- 40%lower CO2 website emissions than average
- 12,552Y.O.Y increase in views of thought leadership content
- 490Y.O.Y increase in social media shares
- 2103Y.O.Y increase in document downloads
The Challenge:
Viridor, a leader in the waste sector, is at the forefront of developing new technologies, however the website did not illustrate Viridor at a level that made it feel like an industry leader and did not communicate Viridor’s service well.
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The Solution
Viridor is a leader in the waste sector, playing a key role in the circular economy as a large-scale energy recovery specialist and recycler of materials. As such the company is at the forefront of developing new technologies; however, the previous website did not pitch the company at a level that made it feel like an industry leader, did not communicate its service well, or have an architecture that supported best green practices.
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true designed and developed a new site that modernised the brand and positioned them as industry leaders, delivering in-depth B2B and governmental level content, bringing it to life in a rich and exploratory way through interaction design and rich storytelling content. The website was designed and developed end-to-end in just three months, helping Viridor to move from their old website platform to Umbraco in an incredibly efficient manner (and avoiding renewal of an annual license fee from their previous provider in the process).
“At Viridor, we’re committed to delivering a truly sustainable business, and our digital footprint is part and parcel of that. Knowing our website has been architected to be sustainable and energy-efficient and true’s ongoing management of the site allows us to continually optimise site performance, is a big benefit of our partnership. ”
Danielle Flanagan, Communications Officer Viridor
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If you've got a specific business challenge, we'd love to help you tackle it!
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Project Details
- Client
- Viridor
- Sector
- Utilities.
- Platform
- Umbraco.