Re-developing the California Shutters brand
Revitalising TCMM's California Shutters brand to establish clear differentiation and help drive sustainable growth.
Outcomes
The Challenge
Each of TCMM’s brands were born out of a solid SEO differentiation strategy, allowing them to capture and dominate the shutters market quickly and effectively with challenger brands. However, following a COVID-boom, when many homeowners invested in properties, growth has slowed. Only marginal gains can be made using SEO alone in a market competing for a more limited audience.
Results
User testing of the California Shutters site showed overwhelmingly positive feedback – calling out the attractive design, more premium, modern look & feel, and interior design-led aesthetics.
Saskia Jury - Account Director
Project Details
- Client
- TCMM Shutter Group
- Sector
- Retail & ecommerce.
- Platform
- Umbraco.