How Cribbs welcomed Spring I true

Outcomes

Over 3M Impressions

with Google
51,000

store visits
59%

Conversion rate from digital assets
0.08p

Cost per click - delivering strong value for money and efficient budget utilisation.

The Challenge

Cribbs needed to shine a spotlight on its refreshed spaces and new openings – from the upgraded M&S to the newly launched Lego store. Many visitors simply didn’t realise these changes had taken place. With a limited budget but high creative ambition, the challenge was to drive awareness and footfall in a way that felt fresh, fun, and undeniably spring-like.

The Solution

We brought the spirit of spring to life with a playful, joyful campaign that tapped into the thrill of discovery. Adorable animals – lambs, ducklings, and bunnies – appeared across Cribbs, ‘discovering’ the new spaces just like customers would. The campaign rolled out across digital media and OOH, drawing attention to standout features like the champagne bar, revamped store layouts, and Lego’s interactive magic – celebrating all that’s new at Cribbs this season.