Designing and building a platform to promote greater activity amongst colleagues

The Challenge

Having worked on the brand development with Active Teams we were tasked with building a new platform to help them scale as a business.

The first step on this road was to identify the right technical architecture to suit the business’s needs. Umbraco was selected to be the basis of their DXP as there was no subscription cost for Active Teams but gave them the flexibility to grow over time. We implemented a composable architecture enabling us to use a wide range of APIs; from Strava to Garmin to apple health. This made the Active Teams platform accessible to customers staff no matter where they were in the world.

The Solution

We then set out to develop a world-class user experience that would be simple and easy for team members. It included an intuitive personal dashboard that let users track their results, and a series of tables and diagrams so companies could create exciting and engaging activities for their employees.

Some activities pit colleagues against each other, others allow colleagues to work together in competition against other companies on the platform - all of which promotes greater well-being among employees.

The activities and interface were designed to add a sense of playfulness and fun that would help to unite the remote post-covid workforce, allowing them to be active individually, but also to aggregate data in a way that allowed users to see themselves as part of a broader team. This helps to users to push each other to self-improvement and share in each other’s successes.

The design cues of icons, emojis and a playful colour palette all point to the brand’s positioning as coaches and entertainers with a little bit of healthy competition.

We delivered a platform that immediately turned Active Teams into a real competitor in the wellness sector. This enabled Active Teams to achieve enormous growth in its first year and laid solid foundations for continued success as a business – delivering on the founder's vision of using the working environment to dramatically change the modern sedentary lifestyle epidemic.