Overcoming old perceptions to drive a new audience.

In 2016 Bracknell was a classic commuter town with a bad reputation. The shopping centre's regeneration and rebranding as The Lexicon was an ambitious plan to transform the area and the local economy. As their lead digital agency we’ve helped shift people's perception and establish The Lexicon as one of Berkshire's key retail and leisure destinations, creating a new sense of loyalty to the location, through strategic use of their digital platforms and targeted marketing campaigns.