Parmenion
Creating a progressive experience in a traditional b2b sector.
About
Parmenion are a progressive fin-tech company, that offers a wide range of investment solutions for financial advisors and their clients.
About this partnership
Parmenion is a progressive fin-tech company, but had the challenge of an outdated website that did not give the business the opportunity to portray the progressive nature of the brand in the digital space.
They also provide a white-labelled investment platform for independent financial advisors. Their primary audience is a b2b audience, so the website also needed to be able to provide assurance to the end customer that their money was invested wisely.
““We are thrilled to be working with true as our partner. The creative concepts presented showed a real understanding of the brief, our challenges and our ambitions. The consideration of UX, creative, and technical requirements gave us the confidence that true were the partner for us” ”
Sarah Lyons, Chief Marketing Officer, Parmenion