Published: 15th Oct 2021

true win at the DADIs

We're over the moon to have our work with UK Sport recognised at The Drum Awards for Digital Industries.

Nick Horne - Creative Director

We’re celebrating at true towers today following the news that we have won the award for Best Responsible Digital Engagement with Kids at the Drum Awards for Digital Industries.

The work also picked up a nomination for the Grand Prix.

The Drum bring in entries from across the world and the competition in our category was characteristically strong, with entries from Zulu Alpha Kilo/Home Equity Bank in Canada, Glue Production and Gillette UK as well an entry from storytelling app OK Play.

Our campaign for UK Sport looked to recruit future Olympians and Paralympians in a year when they had to limit their in-person recruitment drives, meaning they had to do things a little differently.

We built an online submission platform and designed a campaign to engage audiences who wouldn’t normally see Olympic or Paralympic sport as an opportunity for them responding to insight around young people’s perception that cost and access we’re barriers to entry.

We’re really proud of the team and the work we delivered and it’s great to have the work recognised by The Drum.

To find out how we made elite sport less elitist watch the video below: