Published: 3rd June 2025

true’s Fantastic Four: The BIMA 100 has spoken

Four of the true team have been listed in this year's BIMA 100 - recognising the UK's most influential people in digital and tech

Lola Milner-Barry
Lola Milner-Barry - Marketing Manager

true’s Fantastic Four: The BIMA 100 has spoken

We’re not ones to shout for the sake of it but this one deserves a little noise. The BIMA 100 has landed, and true has got four names on it. Four of our own have been recognised among the best and brightest in UK digital.

What’s the BIMA 100?

Think of it as the digital industry’s hall of fame. Every year, BIMA (British Interactive Media Association) highlights 100 individuals who are pushing boundaries and generally making digital a more exciting, impactful place to be. It’s not just about shiny job titles or big brands. BIMA 100 celebrates people who do - the ones who roll up their sleeves and move the industry forward.

BIMA 100 V2 USE

Our winners:

  • Matt Sutherland, Tech Pioneers category

    Matt turns big, complex problems into smart, flexible tech. He’s a multi-time Umbraco MVP, Community Lead, and global speaker, covering everything from AI to accessibility.

  •  Georgina Bidder, Rising Star category

    George is a back-end developer and key member of the Umbraco Core Collaborators Community team. As an Umbraco MVP, she’s also speaking at Codegarden for the second year running this year.

  •  Nick Horne, Creatives and Designers category

    Nick leads true’s best creative work and makes sure the next generation gets a shot too. He champions young talent through placements and mentor schemes, supporting new voices coming into the industry.

  •  Rich McCloskey, CEO and Leaders <£5mill category

    Rich has a clear vision and an unwavering commitment to action, making him an inspiring and highly effective leader whom we all want to follow.

    We couldn’t be prouder - not just because these individuals deserve it but because they represent what we value - creativity, courage, and the desire to make things better.

    Also, a big shout out to our client Kerrie Crawford-Hackley from St Austell Brewery, who won Client of the Year.

BIMA 100 Team
Lola Milner-Barry
Lola Milner-Barry - Marketing Manager