true launch The Composable Commerce event series
true are thrilled to announce The Composable Commerce Series, a combination of online and in-person events, aimed at demystifying the jargon around website builds and architecture.
Session 1: How can Umbraco and headless architecture benefit your brand?
"Headless” and “Composability” are two of the hottest buzzwords in the world of website design and builds. But what do they mean, and what benefits does this approach bring?
From offering future-proof tech adaptability, to efficiencies in technical updates as well as allowing marketing teams to manage content at scale in a much more efficient way. We’ll talk through the advantages for Marketers, Technologists, and Business Owners.
This first webinar event is perfect for:
- Brands who want to house multiple websites (or even multiple brands) on the same platform.
- Marketing teams who want to understand the benefits of a headless approach.
- Brands that might want to use the same content for multiple purposes.
- Technologists and Business Owners trying to understand headless.
- Anyone in-between.
Filip Bruun Bech-Larsen, Chief Tech Officer from Umbraco & Matt Sutherland, Head of Tech at true, will help you navigate the subject area, demonstrating the benefits of headless through work with Aardman amongst others.
If you're looking to get a better understanding of how a website build can help future-proof your business, and bust some jargon along the way, this webinar is for you!
The first event: Thursday 25th January, 2024 10:00 – 10:30 AM
Session 2: How can composability reduce website costs and increase ROI?
Sign up https://zoom.us/webinar/register/WN_mxj_s__HSSiTY9TbelpqOg#/registration
Composable architecture is a trending topic across the digital landscape, but it can also be hard to understand what it really means, and how this buzzword impacts your business in real terms?
The right solution, should, in the long term, be freeing and enable marketing and technical leads to focus on other business requirements.
So why are brands too often outgrowing their platforms instead of growing into them? Webinar #2 of the series will explain, in 30 minutes, the role of composable architecture, as an enabler for long-term, strategic growth.
With 75% of marketers expected to cut spending in 2024, we want to arm you with the possibility of achieving more, with *less*.
Join Dave Jones, Head of Strategy at true, and Matt Sutherland, Head of Tech at true, as they de-mystify the concept of composability and bring real-world examples to show how it can benefit your Martech and business.
We’ll explain how a composable approach will:
- Deliver a consistent multi-channel marketing approach across all channels and platforms.
- Adapt to growth and scale to accommodate increased traffic and content demands to reach bigger audiences.
- Offer flexibility to support ongoing optimisation.
- Provide cost savings and resource efficiencies - manage and update content without heavy reliance on developers.
- Facilitate data-driven decision-making via insights and analytics.
This webinar will cover:
- The current climate and the pressures marketers are under
- What is ‘Composability’?
- How it can benefit your business and your budget
- Real-world examples of composability in practice.
This webinar is perfect for Business owners, Marketers and Technologists who:
- Have complex digital estates
- Have ongoing, ever-changing requirements of their platform
- Are part of a growing organisation that might want to ‘level up’ their tech stack
- Feel restricted by their current technology
