Top takeaways from Ecommerce Unchained
Last Thursday, as part of The Composable Commerce Series, true & Umbraco presented Ecommerce Unchained at the stylish New Yorker Gallery at Lumiere London, Southbank. The event was to inform and inspire digital marketers on the future of Composable Commerce.
During a time where marketing budgets are under immense pressure, this event showcased how composable commerce provides forward-thinking ecommerce businesses the flexibility to maximise growth.
Embracing Composability for Growth
Agenda highlights from the event
1) Reclaiming Trust in the Post-Truth Era
Consumer Psychologist and Broadcaster, Jonathan Gabay, explored the critical issue of trust in today's sceptical marketplace. He highlighted the importance of transparency and authenticity, stressing that building genuine relationships with consumers is more crucial than ever.
2) The Value of Emotion in Ecommerce
Creative Director, Nick Horne, and UX Lead, Steph Peschel, shared insights from the latest Marketing Week whitepaper. They demonstrated how emotional tracking tool, Odaptos, can be used to connect with consumers on a deeper level, with some actionable insights for better engagement.
3) Strategic Platform Selection for Business Growth
Filip Bruun Bech-Larsen, Umbraco's Chief Tech Officer, and, Matt Sutherland, Head of Tech, discussed the advantages of headless architecture and composability. They showed how selecting the right tools and platforms is essential for supporting business growth and adapting to future challenges.
4) Overcoming Ecommerce Growing Pains
A practical client panel featuring clients from homewares business TCMM Shutter Group and Newmarket Holidays - who voiced their open and honest learnings for scaling operations, managing expectations, and navigating the common pitfalls of ecommerce platform growth.
5) Networking and Collaboration
The event was not just about talks and panels - the exclusive networking lunch also provided an invaluable opportunity for attendees to connect, share ideas, and build relationships.
Key takeaways from the session
1) Transparency and authenticity are more important than ever. We are living in a time of great consumer mistrust. This means speaking to audiences in a way that feels relatable and authentic and that connects with consumers is crucial if brands are going to cut through. Even the most forward-thinking creative and tech strategies will not land effectively if they don't originate from a place of genuine brand truth.
2) Challenge the Status Quo. Whilst best practices and guidelines are important, the event encouraged attendees to push boundaries and question the status quo. Innovation and the best ideas often come from challenging existing norms and pushing the boundaries of creativity and tech.
3) The tangible benefits of composability. The event highlighted the tangible benefits of composability, from improving agility and efficiency to enhancing customer experiences. The aim of the event was to simulate thought around the hot topic of composability – and inspire those who attended to act on some of the takeaways talked about in today’s sessions.
