The 'More with Less' Handbook
Cut the noise. Take hold of your budget. Maximise your digital marketing impact.
Introducing The ‘More with Less’ Handbook in partnership with Marketing Week
In today’s marketing landscape, effort alone isn’t enough.
Marketers are working harder than ever, but with tighter budgets and increasing pressure to deliver, many are finding that their efforts aren’t translating into real results. It’s a familiar story – and it mirrors a broader national challenge. The UK is in the midst of a productivity crisis, and the marketing industry is feeling the effects.
From bloated tech stacks and misaligned strategies to time-consuming internal processes, the digital space is rife with inefficiencies. At true, we know there to be a better way forward and it starts with doing more with less.
That’s why we’ve created The ‘More with Less’ Handbook – a practical, actionable guide designed to help you streamline your digital marketing estate and get more value from what you already have.
What’s Inside?
This handbook is built for marketers who are ready to refocus, simplify, and get results. You’ll find:
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Smart strategies to get internal buy-in
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A no-nonsense checklist to evaluate tools before you commit
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Why bold, creative ideas can be more cost-effective than you think
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How to deal with underperforming platforms draining time and budget
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Whether AI is the shortcut you've been looking for
We’ve drawn on over 20 years of experience in digital – working with brands like Aardman, St Austell Brewery, Feefo, Newmarket Holidays, and more – to share what works, what doesn’t, and how to move forward with clarity.
Why Now?
Last year's IPA Q4 Bellwether report called on marketers to find ways to “do more with less.” But too many businesses are still hesitant to change. Now is the time to act. This is your opportunity to:
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Reclaim wasted time and budgets
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Align teams around a shared vision
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Simplify your digital ecosystem
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Make space for bold, creative, high-impact marketing
If you’re ready to break the cycle and get more from your digital strategy – without compromising on quality – this guide is for you.
