New ‘AI Mode’ being added to Google search
Google is reportedly set to introduce a new feature into its search engine.
What is Google’s AI Mode?
Google’s “AI Mode” will integrate the capabilities of its Gemini AI (artificial intelligence) chatbot directly into the Google Search experience.
With incredibly sophisticated capabilities, powered by AI, Google’s AI Mode will comb through multiple relevant sources to provide search engine users with personalised results that can be tailored to their search history and preferences.
It’s also got a feature which can enable users to expand on their search through relevant follow up questions, providing a more conversational experience.
Through providing more personal, and conversational, results, this looks like Google’s next step to continue staying competitive against AI Chatbots like ChatGPT.
Where can you find Google’s AI Mode?
We only know about this change to the search results because of an internal email which was leaked. Google haven’t made any official announcements yet, so it could still change.
According to the leak, it’s currently being tested internally by Google employees. Google’s AI Mode will sit in the menu at the top of the search results, alongside images, videos, news etc.
Unlike Google’s AI Overviews which are enforced for users within the main search results, this means that AI Mode will be optional for search users to use.
What does this mean for SEO?
It’s still early days for us to understand how this will impact SEO as this feature isn’t live for us to investigate yet. But we can make some assumptions on how to do SEO well based on how Google’s AI Overviews, and other AI Chatbots crawl and display content.
Our advice for establishing a successful SEO strategy remains the same as when AI Overviews were introduced to the search results.
1. Prioritise content that illustrates EEAT
With so many websites that Google could possibly crawl, they’re going to be looking for quality content that’s original and shows authority. So make sure you’re illustrating EEAT (Experience, Expertise, Authority and Trust).
2. Content that meets your customer’s intent
Don’t just write for search engines, write for the end user. With AI Mode providing more personal responses, this could be a great opportunity for brands to build deeper connections with users.
3. Technical SEO is still important
Google can only show your content in AI Mode if it can crawl and index your website, so it’s important that your website is technically optimised.
We’ll be releasing more information as the search landscape continues to evolve. If you have any questions, please get in touch at info@truedigital.co.uk
