Boosting your customers digital experience

Our research, The Fight for Footfall, reveals that 79% of people are likely to visit a brand’s website or app when planning activities. With consumers increasingly turning to digital platforms for information, offers, and inspiration, brands need to ensure their websites and apps are optimised to meet their audience's needs and expectations.

This checklist helps you assess if your brand is ready to capitalise on this trend and deliver a top-tier digital experience. 

Does your business offer the following? 

Brilliant Basics:  

✅ Clear, transparent pricing: Do your customers know exactly what they're paying for, without hidden fees or surprises? 

✅ Seamless payment methods: Does your website support modern payment methods like Apple Pay or Google Pay, making transactions fast and convenient? 

✅ Practical information: Are essential details like travel advice, accommodation for pets, or family-friendly options readily available? 

✅ Smooth booking process: Is your booking flow intuitive, with minimal steps and no frustrations? 

Visuals That Inspire:  

✅ High-quality imagery: Does your website use brilliant images of your venue, highlighting its best features? 

✅ Authentic representation: Are the images you use true to the experience your visitors will have, showing both the unique highlights and the full scope of your offering? 

✅ Engaging visual content: Are there videos, virtual tours, or galleries to immerse visitors in your location and spark excitement? 

Exceed Customer Expectations:  

✅ Inclusive booking options: Does your platform cater to customers with various needs? Consider accessibility for those with mobility challenges, neurodivergent visitors, and family groups of all sizes. 

✅ Personalised services: Do you offer personalisation options, such as accommodating special requests (dietary restrictions, allergies or vegan options, etc.) with ease? 

✅ User-friendly design: Is the booking journey intuitive and clear, reducing the chances of customers opting to book offline? 

✅ Proactive customer support: Is help available in case of booking issues or questions, with multiple contact methods (chat, email, phone)? 

Ready to take the next step? 

By ticking off these essentials, you're on your way to providing your customers with a digital experience that drives loyalty and growth. If your business is ready to go beyond the basics, get in touch today. Drop mike.johnson@truedigital.co.uk a line—we’d love to hear from you.