The 1:1 Diet by Cambridge Weight Plan

Turning a nationwide network of individuals into a united modern brand.


The 1:1 Diet is a direct selling business that helps people lose weight by combining nutritionally balanced products, a flexible plan and a personal consultant.

Retail & ecommerce.
1 1 Diet Parent Case Study 1
1 1 Diet Parent Case Study 2

About this partnership

Despite being over 30 years old, Cambridge Weight Plan historically relied solely on consultants to market the brand and its products. In 2019, they decided to rebrand as The 1:1 Diet and market the brand centrally. They tasked us with manifesting the 1:1/personal proposition through digital experience design. Creating immediate and lasting connection between consultant and dieter and allowing consultants to feel closer to the brand, more enabled and better trained to challenge the competition.

“We were enormously impressed with true’s strategic thinking and creativity. They showed a real empathy and understanding of our users’ needs.”

Christine James, Marketing and Communications Director, The 1:1 Diet