Rentokil Initial
Using digital to help Rentokil add personnel experience to global scale.
About this partnership
With global scale comes the age-old problem of understanding nuanced customer’s needs and how best to target them. Rentokil asked us to carry out a research project across four global markets to identify key personas and understand their purchase triggers and needs as well as their paths to purchase. This resulted in a clear and focussed action plan outlining KPIs, channels, recommended tactics and approaches to guide local markets in their use of digital, social and content in-particular
“We were hugely impressed with the strategic output from true. It really resonated with what our web performance data seemed to be telling us. Ours is a complex business, and true really helped shine a light on how digital could play a greater role.”
Clara Bermingham, Digital Marketing Director, Rentokil Initial