Rentokil Initial

Using digital to help Rentokil add personnel experience to global scale.


The world's leading commercial pest and hygiene control organisation.

Rentokil Parent Case Study 1
Rentokil Parent Case Study 2 (1)

About this partnership

With global scale comes the age-old problem of understanding nuanced customer’s needs and how best to target them. Rentokil asked us to carry out a research project across four global markets to identify key personas and understand their purchase triggers and needs as well as their paths to purchase. This resulted in a clear and focussed action plan outlining KPIs, channels, recommended tactics and approaches to guide local markets in their use of digital, social and content in-particular

“We were hugely impressed with the strategic output from true. It really resonated with what our web performance data seemed to be telling us. Ours is a complex business, and true really helped shine a light on how digital could play a greater role.”

Clara Bermingham, Digital Marketing Director, Rentokil Initial