The right trousers; the perfect fit partnership with Aardman


Aardman are a BAFTA and OSCAR award winning animation studio and game manufacturer, based in Bristol.

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About this partnership

Since 2021, true have worked closely with Aardman on their digital estate, most notably designing and building Aardman.com in line with their latest brand refresh. Aardman are known all over the world for their wealth of heart-warming and award-winning animated films and TV shows, including Wallace & Gromit, Shaun the Sheep and Creature Comforts. But they also offer a range of commercial services including character licensing, live attraction partnerships and distribution deals. We provided Aardman with a digital platform that will allow them to scale over time, showcase their essential business services and retain the ‘wonk’ they’re known for.

“We were very impressed by true’s pitch for many reasons. From their B2B audience insight and creative and UX problem solving to their technology solution.”

George Rowe, Senior Producer, Aardman