true strengthens Umbraco partnership with US Gold status
true’s Chief Technology Officer, Matt Sutherland, and Developer, Georgina Bidder, are representing true at Umbraco’s US Festival in Chicago this week, joining the wider Umbraco community to share ideas, build connections and explore new opportunities for collaboration and growth.
The annual summit comes at an exciting time for true, coinciding with the agency becoming an Umbraco US Gold Partner - an important milestone that reflects the growing strength of the relationship between the two organisations and true’s ambitions in the US market.
true has been an Umbraco partner for more than a decade and currently holds Platinum Partner status in Europe. The new US Gold partnership builds on that established relationship, bringing true’s experience delivering strategic digital solutions with Umbraco to an important market.
The move into the US comes at a time of growing momentum for both true and Umbraco. Over the past decade, true has worked with organisations across the UK and Europe to create digital experiences that support long-term business impact and growth. More recently, the agency has been building its US client base, working with organisations including TCMM Shutter Store and Avient.
For Umbraco, the US represents a significant growth opportunity, with increasing adoption of its flexible, open and user-friendly digital experience platform. The Gold partnership creates an opportunity for true and Umbraco to build on that momentum together, combining Umbraco’s platform with true’s strategic, technical and delivery expertise to support more ambitious digital programmes in the US.
Matt Sutherland, Chief Technology Officer at true, said: “Becoming a Gold Partner in the US is a really exciting step for true and a natural progression of the relationship we’ve built with Umbraco over the past decade. We’ve seen first-hand how powerful the combination of the Umbraco platform and a strategic, outcome-focused approach can be. The US market presents a significant opportunity for us to build on that experience. We’re looking forward to working closely with Umbraco and our growing network of US clients to deliver commerce, utilities and digital experiences that don’t just meet today’s needs but create a strong foundation for scalable long-term growth.”
Brad Lockwood, Senior Product Manager at Umbraco, said: “true’s philosophy of zero buzzwords, zero delays, and immediate impact is exactly what US brands need to succeed in today’s rapid digital landscape. We are thrilled to partner with them as they bring their proven track record of delivering long-term strategic growth to the US market.”
