Published: 26th Feb 2018

Social Media Week 2018: Five talks we’re most looking forward to

Tim Jones - Managing Director

This Monday sees the start of the second Social Media Week in Bristol.

Posted around a smattering of venues in the world’s greatest city, the week promises to upskill, explore ideas and opportunities and add further conversation on key issues in media, marketing and technology.

We’re thrilled to be hosting “Cut through Content Shock”, featuring Fiona Weller, Tom King and Nick Baillie at the Engine Shed on Wednesday the 1st.

The aim of the talk is to educate about the tsunami of stuff that’s filling up our social feeds every hour. We hope that content marketers will leave the Engine Shed with a clear mind-set towards effective and well thought out content promotion.

In this post a few of the True team have chosen five of the talks we’re most looking forward to going to.

Opening plenary, Monday 26th February: 8:00am-9:30am

Tim Jones, MD: “The opening plenary looks to be a very interesting talk as it brings together leaders from a range of regional and local agencies and brands. I’m especially interested to hear what people have to say about working with agencies from Bristol as opposed to London. Ten years ago it seemed that if you were outside of the M25 you weren’t on the radar, but it seems that location is becoming less and less of a consideration.”

Is organic social reach dead? Tuesday 28th February: 9:30am-2:00pm

Tom King, Head of Media: “I picked this talk because of all the changes that have come out of Facebook, promoting more user generated content and pushing down sponsored posts. I’m interested in seeing how these changes are going to affect the way social media budgets are allocated and what challenges they will bring up."

Why voice search will dominate in 2020, Wednesday 28th February: 2:00pm-4:00pm

Fiona Weller, Creative Partner: “The copywriter in me is fascinated by this topic.  It will be really interesting to see how messaging changes to accommodate the spoken word versus the written word. Natural language is more important than ever, and that will be a real challenge for some brands.”

I Chat, you Chat, WeChat: China’s One-Billion-User Super App! Wednesday 28th: February: 2:30pm-4:00pm

Eitan Badouk Epstein, Marketing Executive: “I’m interested in the talk about WeChat as I know very little about the Chinese Social Platform; other than that it’s gargantuan. I want to see what western brands and agencies are doing to take advantage of its multiple functions. I also want to learn about a good entry point for WeChat beginners."

Cut through Content Shock, Thursday 1st March: 4:30pm-6:00pm

Bertie Rogers, Business Development Manager: “Biases aside, what we’re really looking forward to is hearing responses to our session. At True we’re very open and always engaged in what other brands are doing with their content marketing and have to say about it. Plus there’s beer.”

Looking to take our media nous or content philosophies and turn it into something great? Get in touch.