Optimizely named leaders of the pack
Gartner have released their latest report on the Digital Experience Platform market and Optimizely have moved to the very top of the 2025 Gartner® Magic Quadrant™ overtaking Adobe and positioning themselves significantly clear of the rest of the pack.
Optmizely's move up the quadrant
Gartner is recognised as one of the most respected independent bodies in their assessment of Digital Experience platforms and their judgment criteria is wide-ranging looking at everything from platforms' pricing structures to their innovation and product strategy. Optimizely (previously Episerver) has always been a significant player in the sector and has occupied the leaders Quadrant for the past 6 years running, this alone demonstrates the quality of the platform but also significantly the reliability of the business and its ability to execute.
However, our assessment is that Gartner’s repositioning of Optimizely at the very top end of the market is a reflection of significant innovation with the addition of AI capabilities to the platform, a holistic improvement of the usability of the platform, through more streamlined workflows for marketers. And, in addition to these two evolutions, Optimizely has continued to make really smart acquisitions to add best-in-class technologies to the OptimizelyOne ecosystem, with September’s acquisition of Netspring a market leader in the Data Warehouse Native Analytics adding unrivaled business intelligence to complement their optimisation credentials.
If you want to talk to us about migrating to Optimizely or adding to your current implementation get in touch on info@truedigital.co.uk
