My Goodness: a design challenge
Here at True, we’re often encouraged to get involved in things beyond our day-to-day work.
Recently, .net magazine invited us to participate in their regular design challenge, which sees three designers submit a response to a fictional brief.
The brief? To design a website for a new supermarket. That was it. The rest was up to me.
I started by sitting down with some of the team here at True to figure out what kind of supermarket we wanted to create. The success of Aldi and Lidl has seen mid-range supermarkets such as Sainsbury’s and Tesco struggle. And with Amazon Fresh on the horizon, the competition around price and convenience is set to get even tougher. So we decided to move away from this category and create a supermarket for the more discerning shopper.
Being Bristolians, we love all things local and sustainable. And so My Goodness was conceived – a supermarket that would deliver local produce direct to your kitchen. Combining the convenience of an online shop with the quality of shopping locally, My Goodness would give shoppers access to regional, quality produce at the click of a mouse.
The site’s content would be tailored to the user based on their location, serving them with produce from their local area. And of course, the site would be responsive, so I also designed a mobile view.
Here it is in all its glory.