It's the job of our strategy team to define the challenges that are holding back our clients and to shape digital solutions that will help them grow. Whether we are delivering apps, websites, digital advertising campaigns or content marketing programmes, our strategy department are responsible for ensuring our work is founded on real customer insight and has a robust commercial rationale.
Reporting directly into the Senior Strategist, the Junior Strategist will play a key role in unearthing customer and business insights, developing opportunities, plans, proposals, and briefs.
As part of a busy team, this role will also support with the execution of hands-on digital marketing tasks. That might mean conducting keyword research, analysing and improving digital advertising campaigns, or conducting conversion-rate optimisation experiments. It's a varied job where you'll be doing both the planning and the doing.
You'll work on a small group of long-term diverse clients in a range of sectors including hospitality, retail, utilities and leisure, as well as supporting on new business pitches. You'll work closely with the wider strategy team, client services and project management, and creative, UX, SEO and technology practitioners.
- Developing strategic proposals for our clients in service of solving a business or marketing challenge/need.
- Supporting the Senior Strategist with gathering insights, supporting evidence and competitor reviews for strategic projects.
- Client programme and campaign reporting, insights, and optimisation recommendations - creating weekly, monthly, project and quarterly reports on the effectiveness of our work and how we can improve.
- Developing strong, valued client relationships - being part of regular client updates, calls and meetings alongside the wider team.
- Briefing our in-house creative and technology teams.
- Taking part in regular team inspiration and ideation sessions.
- Supporting new business and marketing activity with insights, proposals and thought leadership and article content.
You have at least a few years of hands-on experience with digital marketing, either agency or client side. Maybe you're an SEO-er, a PPC-er, a content marketer or social media manager. But you know that marketing's complicated and the best bit about it - the bit where it gets interesting - is when you stop thinking in terms of channels and start thinking in terms of people, ideas, and behaviour.
You're probably a bit of a nerd, as you'll need to be happy digging into spreadsheets, unpicking analytics data, working out conversion rates, shaping attribution models and forecasting ROIs.
But you'll also need to be a bit of a show-off. Standing up in front of senior clients and internal teams to present your thinking and sell your ideas is a big part of the job. So is conducting one-on-one interviews with client stakeholders, market experts, users of digital products and consumers (or 'people', as we call them).
Most importantly, you'll need to be brave. Each of our clients' challenges is different and sometimes there isn't a clearly defined process to follow. You'll need to be comfortable working in that grey, uncertain zone where you must trust in your logic and the team around you to find a way to move a project forward.
Some other characteristics that will make you great for the job:
- Passion! It's a cliché, but if you don't get excited by marketing, technology, creativity, or business, this won't be the right role for you.
- We believe that, looked at the right way, every brief has the potential to be endlessly fascinating. You'll need to see the world that way, too.
- You'll need to be a great listener and a great communicator. That means you can write well, present confidently, and have useful conversations with clients on the fly.
- Strategists don't sit in ivory towers, you'll have to be able to work very closely with creatives, technologists, media specialists, and client relationship managers.
- You must have attention to detail. One dud figure in a financial forecast can bring a whole project down.
- Ambition! We have big plans, and we want to work with people who are as driven as we are.
- Understanding of marketing strategy. It's not a must-have, but having studied marketing theory or read the likes of Binet & Field, Richard Rumelt or Byron Sharp would put you in a great position.
We deliver major projects for national brands and you'll play a part in that from day one. But we're also a small enough team that your voice will be heard and you can make a real difference to the way we work.
We're independent, too, so there aren't metres of red tape and process to wade through from head office. You can get stuff done.
Some other things worth noting:
- Competitive salary
- 25 days holiday a year
- Pension Scheme with leading provider
- Flexible working
- Enhanced maternity pay & shared parental leave
- Life Assurance
- Cycle to Work Scheme
- Friday 'beer o'clock' beers.
Email Dave Jones two things. Firstly, your CV. Secondly, we'd like you to write a short (less than 300 words) answer to the following question:
Now that the covid restrictions have eased, how should retailers get customers back in their shops?
There are no right or wrong answers. We are looking for your ability to research a problem, think creatively and write concisely.
If you're unsure about whether to apply or not - or have any questions about the role - drop us an email, we would be genuinely happy to hear from you.