Published: 26th July 2023

Client win for true

true selected to be part of agency roster by Newmarket Holidays for website relaunch

Richard McCloskey
Richard McCloskey - Managing Director

true were delighted to be appointed, by Newmarket Holidays, to their roster of agencies earlier this year, working as their digital partner starting with the revitalisation of the brand’s website, catering to both consumers and trade. 

Newmarket Holidays, a specialist holiday escorted tour operator, offers a diverse range of travel experiences, from ocean cruises to safari adventures and much more.  

With the world gradually recovering from the impact of the Covid-19 pandemic, there has been a renewed demand for experienced-led and escorted tour travel. true saw the potential for Newmarket Holidays to capitalise on the trend and create a website the brings to life the "Where stories begin" proposition by establishing a home for travel stories. The vision for the revamped website is to create an interactive travelogue that invites users to experience some of the world’s most captivating destinations. By incorporating the experiences and insights of like-minded travellers, the website will guide and inspire aspiring travel-seekers on their journeys to find their ideal holiday. true is already hard at work on the development process, with plans for the new site to launch later this year. 

“We are delighted to join forces with true. Their commitment to creativity, technical expertise and a user-centric design aligned with our vision to deliver an unparalleled digital experience.”

Dwaine Bryan, Director Of e-Commerce Newmarket Holidays

“We are honoured to have been chosen as Newmarket Holidays' digital partner for their website relaunch. We believe that the combination of our expertise in digital solutions and Newmarket Holidays' unrivalled travel offerings will result in an engaging and immersive online platform. Our goal is to capture the spirit of adventure and provide an unparalleled user experience that truly brings the 'Where stories begin' proposition to life.”

Rich McCloskey, MD true
Richard McCloskey
Richard McCloskey - Managing Director