true wins with Feefo.
true is pleased to share our new partnership with Feefo, a Ratings, Reviews and Customer Insights platform for businesses.
A refreshed SEO and PPC strategy
In light of recent changes to Feefo’s internal re-platforming, the Feefo team approached true with a brief aimed at refreshing their SEO and PPC strategy, as part of a competitive pitch process. The objective was clear: to optimise media spend and drive new leads to their website.
To achieve this, true undertook several key initiatives:
-
Conducted a comprehensive SEO audit to identify opportunities for improvement.
-
Led a thorough review of existing PPC strategies, reports, and performance metrics.
-
Developed a detailed combined SEO and PPC strategy to enhance visibility in search results and drive quality leads through PPC.
-
Reviewed and optimized landing pages to improve user experience and conversion rates.
Once approved, true’s strategic approach has already yielded strong results. Feefo's monthly media budget has been halved, allowing for more efficient resource allocation. Notably, the platform has transformed from receiving approximately one enquiry per month to an average of one enquiry per day - an increase of nearly 30 times the previous volume.
Over the next 12 months, true will continue collaborating with Feefo to review and optimize strategy and sustain this momentum.
“There was an instant connection with the team at true, we loved how outcome focused true’s proposal was. They really seemed to have understood our challenges and put forward a very compelling strategy. We are thrilled with the results so far and are looking forward to what this partnership will bring in the future. ”
Kerry Leighton-Bailey, Chief Client & Marketing Officer Feefo
“This brief is right up our street: a challenger brand with big ambitions that requires strategic, creative and media planning expertise. We’re all delighted to have been appointed and excited to see some of our early work already starting to bear fruit. I can’t wait to see what we can achieve together as the partnership grows.”
Dave Jones, Head of Strategy true
